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Data Scientist - Advanced Analytics & Modeling

Company: FocusKPI, Inc.
Location: San Bruno
Posted on: April 2, 2024

Job Description:

FocusKPI is looking for aData Scientist - Advanced Analytics & Modelingto work for our client, one of the largest retailers/e-commerce companies in the U.S.A.The client is building a robust in-house advertising business that's key to its growth strategy. They partner closely with brands on strategies and solutions that harness client's unparalleled omni-channel influence. They deliver relevant retail ads and experiences that connect their customers with the brands and products they love. They useonline and in-store data, encompassing 95% of American households, to measure campaign-correlated sales on their site and in their stores.Work Location:Remote in the U.S.Duration:6 months contract with potential for extension and conversion, depending on budget and performancePay range:$60/hr to $73/hrResponsibilities:

  • Build and enhance media mix models to connect the impact of marketing tactics and business short-term and long-term outcomes
  • Run optimization and simulation scenarios to help provide the marketing investment and allocation recommendations to stakeholders
  • Perform hands-on modeling and complex analyses using SQL &Python
  • Explain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problems
  • Partner with cross-functional teams to streamline data science solutionsMinimum Qualifications:
    • Master's degreein statistics, data science, operations research, economics, mathematics, or related field
    • 4+ years of experience in media mix modeling, predictive modeling, advanced measurement, applicable marketing analytics
    • Proficient coding skills (Python/SQL), experience and knowledge with database structures and Microsoft Excel
    • Experience with predictive modeling algorithms
    • Strong project management skills
    • Able to communicate technical material to a range of audiences that provides insight into marketing performance.
    • Passion for working in a fast-paced agile environment
    • A collaborative mindset, innovative with a sense of curiosityPreferred Qualifications:
      • PhD degree in Statistics, Mathematics, Economics, Operations Research, or related field
      • Experienced in building multiple market mix and multi-touch attribution models
      • Experience with Tableau or similar data visualization tools.
      • Experience with advertising, measurement, and/or digital marketing analytics
      • Experience with advertising technology platforms eCommerce, Ad servers, DSPs, DMPs, etc.Thank you!FocusKPI Hiring TeamFounded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a U.S. company headquartered in Silicon Valley, California with an East Coast office in Boston, Massachusetts.NOTICE: Please be aware of fraudulent emails regarding job postings, job offers and fake checks. FocusKPI's recruiting team will strictly reach out via email domain. If you have received fraudulent emails now or in the past, please report it to .
        The domain is fraudulent and not related to FocusKPI. Please do not not reply or communicate to anyone with

Keywords: FocusKPI, Inc., San Bruno , Data Scientist - Advanced Analytics & Modeling, Other , San Bruno, California

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