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Lead Analyst II, Business Development (CA) - Walmart Connect

Company: Wal-Mart
Location: San Bruno
Posted on: June 8, 2021

Job Description:

Position Summary...

What you'll do...

We are looking for at Lead Analyst II with hands on experience in lead qualification and management. This is a unique new role where you will be given the opportunity to collaborate closely with several cross functional teams across the ever-growing Walmart ecosystem. The Lead Analyst II will wear many hats and quickly gain invaluable skills within Sales and Marketing.

As a Lead Analyst II at WMC, your role is to help generate new leads, educate new prospects on our comprehensive offering, and provide our sales teams with qualified leads to ultimately help drive incremental revenue for our business. You will play an integral role in helping develop the inbound and outbound lead strategy across the Walmart organization. We are looking for someone to be an expert and manager of our CRM database and act as the one source of truth for ALL leads and lists generated across all activities (email, paid media, events, business dev and events).

Specially, we're looking for ambitious, fun, creative, people-oriented folks who are truly willing to roll up their sleeves to solve business challenges in creative and structured ways (no lie, you might not have sleeves by the end of this).


  • Develop a solid understanding of the WMC value proposition and translate that into written (lead nurturing emails) and verbal (client conversations) communication with prospective advertisers.
  • Efficiently manage multiple internal/external lead referral channels while prioritizing customer needs.
  • Engage prospective advertisers, stimulate their interest in WMC's Omni-Channel solutions, qualify/disqualify them, think quickly and nimbly, overcome objections, and apply value propositions to specific advertiser scenarios.
  • Provide Sales team with sales ready leads for seamless handoff.
  • Capture and enter all lead generation activity into, and report on lead and stage development, forecasting and pipeline velocity, as well as key market/segment intelligence.
  • Measure and report out lead performance by tactic.
  • Support overall tools, measurement and reporting.
  • Manage the lead list across all user-facing communication channels including email, paid media and events.


  • Someone who can plan effectively and execute flawlessly.
  • Highly organized with strong written and oral communication skills, ability to partner cross-functionally, build and manage relationships across an organization.
  • Able to work autonomously and not afraid to speak up/ ask questions.
  • A proven problem-solver who can identify the root cause of challenge and proactively work to solve.
  • Experience in the advertising business.


  • 3-5 years' experience in Lead generation/Sales enablement.
  • Deep understanding and experience with Salesforce CRM & pipeline management.
  • Experience with marketing automation software (Salesforce Marketing Cloud,Marketo, Pardot, etc.).
  • General experience with digital advertising platforms (ex. Search, display, programmatic, social).
  • Worked in sales or Marketing for an B2B company/advertising business.

About Walmart Connect

Walmart Connect is more than just a media business. It is an essential connection point between brands and more than 150 million Americans who shop at Walmart every week. The business harnesses our vast omnichannel presence, the power of our closed loop system and knowledge of our customer base to bring brands measurably closer to their intended audience no matter how they shop. As a part of the Walmart Connect Marketing Activation team, you will join a team of versatile marketers who support lead generation & development, event management, paid media, event sponsorships and email marketing, with a focus on generating new business and partnerships while educating the market on our value proposition.

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Finance, Marketing, or related field OR 2 years' experience in business development, market development, product

development, or related area.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.


Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability-and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries-all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity - unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.

Hello, Silicon Valley

You don't have to choose between your career and your lifestyle. In Silicon Valley, you can have both.

Discover Silicon Valley

  • Beauty

Fioli Gardens, Woodside

View an art exhibit, take a nature hike, explore the historic Filoli House, or take a class at this gorgeous 654-acre property.

  • Art


Get your art fix at this internationally recognized collection of over 30,000 works of modern and contemporary art.

  • Education

Computer History Museum

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  • Purpose

The Dish

Hike or jog throughout the year on terrain dedicated to academic programs, environmental restoration and habitat conservation.

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Golden Gate Park, SF

Events, attractions, meadows, lakes, and a Japanese Tea Garden provide for a true escape, without leaving the city.

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The Tech Museum

This family-friendly interactive science and technology center in San Jose provides a glimpse into the most inventive place on Earth - Silicon Valley.

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Santana Row - San Jose

Stylish boutiques, world-class shopping, and delectable cuisine = a San Jose shopping trifecta.

  • Disconnect

Pacifica State Beach

Learn to surf or visit the "World's Most Scenic Taco Bell" at this 0.75 mile long crescent shaped escape, a symbol of successful habitat restoration.

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Golden Gate Cemetery

This national cemetery comprises 161 acres dedicated to all the members of the armed forces who served our country.

All the benefits you need for you and your family

  • Multiple health plan options, including vision & dental plans for you & dependents
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Associate discounts in-store and online
  • Education assistance for Associate and dependents
  • Parental Leave
  • Pay during military service
  • Paid Time off - to include vacation, sick, parental
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see

Frequently asked questions

  • On average, how long does it take to fill out an application?

On average, it takes 45-60 minutes to complete your application for the first time. Subsequent applications will take less time to apply as our system saves some of your application information. Please note that some positions require the completion of assessments in order to receive consideration for that role. Those would take additional time.

  • Can I change my application after submitting?

No, you cannot change your application after submitting, so please make sure that everything is finalized before you hit the submit button.

  • How do you protect my personal information?

Processing of information on paper is minimal, and Walmart processes application information using an applicant tracking system (ATS). Access to the data within the ATS is restricted to authorized personnel, and the system itself is held to high security standards by Walmart.

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Keywords: Wal-Mart, San Bruno , Lead Analyst II, Business Development (CA) - Walmart Connect, Other , San Bruno, California

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