Manager II, Site Merchandising (CA) - Hardware & Tools
Company: Wal-Mart
Location: San Bruno
Posted on: June 8, 2021
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Job Description:
Position Summary... What you'll do... Develops the short-term (for example, seasonal) and long-term
(for example, annual) site merchandising strategy for a department
to achieve key business and financial objectives (for example,
customer value index, conversion, gross merchandise value,
contribution profit). Translates the assortment strategy into site
strategy and experiences through partnerships with Omni Merchants.
Develops a holistic view of the department customer experience by
evaluating site and consumer data to understand customer behavior,
buying patterns, and trends. Positions the department to increase
market share by creating compelling experiences that highlight our
Walmart's products and ensure customers can locate merchandise.
Drives increased site visits, repeat purchases, and customer
loyalty. Supports the definition of the department strategic vision
to achieve positive customer experiences. Tracks and improves
product engagement, conversion, and sales through data analysis.
Drives enhancements to site functionality, navigation, and visual
merchandising presentation within departments. Defines department
content best practices and governance. Understands and identifies
complex data sets related to site experience. Provides strategic advice and guidance to Omni Merchants
regarding online presence for a category. Recommends site
enhancements based on industry and organizational knowledge and
best practices. Continually assesses and modifies the strategic
direction of the visual presentation to drive the long-term
achievement of sales and margins. Defines and leads the use of
images and basic and enhanced content. Leads efforts to ensure
accuracy and coverage. Specifies the use of product attributes and
attribute values and ensures alignment to established proper
taxonomy and attribution. Defines and leads plans for the
presentation of products within a SBU. Interprets and communicates
complex data sets to relevant stakeholders to drive understanding
and optimize the department, category, campaign, or brand
presentation. Oversees the development of site performance metrics and directs
the analysis of results based on knowledge of customer and decision
trees. Track Key Performance Indicators and success metrics to
interpret complex data and provide strategic insights to
stakeholders. Provides guidance and strategic direction regarding
tracking and performance monitoring based on broad industry and
organizational knowledge. Understands and identifies complex data
sets to be analyzed and informs and drives the site merchandising
strategy. Defines and leads best practices for Search Engine Optimization
for an assigned department. Defines facet, pinning, and navigation
strategy across search and browse. Provides feedback to Merchants
on the management of Item Pages. Defines linking strategy
activities and provides feedback for improvement. Establishes
category page update strategy cadence. Collaborates across
categories to identify presentation programs that link product
categories and drive cross-selling. Drives the site experience strategy for brands and strategic
partners. Leads and influences alignment to the site strategy and
execution for brand marketing priorities. Leads alignment and
provides recommendations on best practices related to wireframe,
email linkage, asset brand page design, layout, and content
standards. Works collaboratively with marketing and editorial on campaign
strategy, planning, and execution. Provides insights to Merchant
partners on historical campaign performance and customer behavior
to influence future campaign strategy. Executes campaign activities
within agreed timeframes at the agreed levels of quality and
provides feedback and insights on campaign effectiveness. Executes
department campaign experience (for example, content, unpaid
traffic plan, navigation, merchandising strategy, product
placement). Drives the department content strategy and planning calendar in
partnership with Marketing based on Merchant partner input and key
priorities (for example, tiers, budgets, assets, creative
resources). Defines key trends, stories, and curated content for an
assigned area. Prioritizes department content placement in
collaboration with Marketing for all stories to maximize sales and
drive demand across all digital platforms. Leads editorial content
and the brand messaging strategy across all platforms. Prioritizes
all new vendor and product launches, special collaborations, and
key initiatives across an assigned area. Oversees concepting and
leads the strategy for editorial content, including content briefs
and creative reviews for site pages, emails, social media posts,
gift guides, and special projects. Monitors department page
content, linking, and corresponding product arrays. Supports and executes omni-channel Merchandising processes.
Provides recommendations on customer experience improvements across
all customer touchpoints. Advises and leads suppliers and vendors
in the development of customer-focused processes and products.
Anticipates customer trends, influences customer demand through a
deep understanding of customer requirements, and demonstrates a
depth of department knowledge. Defines User Generated Content (UGC) strategy for an assigned
area. Measures the impact of the UGC strategy and communicates
findings to leadership. Executes new product launches and ensures partners have
appropriate support and resources for successful product launches.
Defines the new product launch strategy for an assigned area and
ensures optimal product placement. Leads project activities to meet
launch expectations and deadlines. Reviews and analyzes execution
to provide correction of error analysis for future launches. Leads the continuous improvement of item page style guides,
aligns style guides to customer shopping trends, communicates
standards to the Item Setup team, and provides guidance on elevated
and exclusive brands and strategic partnerships. Assists with
managing content quality and attribution. Partners with the
Business Operations team on the development and execution of
enriched content. Advises and partners with Merchants on the development of the
Site Merchandising strategy and experience for an assigned area.
Identifies process improvement opportunities, best practices, and
governance to enhance stakeholder partnerships and process
efficiency. Collaborates across categories to identify and drive
presentation programs that link product categories and drive
cross-selling. Leverages data to make real time decisions, anticipates business
questions, drives hypothesis formulation, guides testing,; and
builds a data-driven culture. Uses visualization tools to represent
data and construct coherent stories to influence decisions. Coaches team members and provides feedback to enhance skills,
knowledge, and work performance. Conducts performance and career
development conversations. Explores ways to increase team
engagement. Mentors less-experienced Site Merchandising
associates. Demonstrates up-to-date expertise and applies this to the
development, execution, and improvement of action plans by
providing expert advice and guidance to others in the application
of information and best practices; supporting and aligning efforts
to meet customer and business needs; and building commitment for
perspectives and rationales. Provides and supports the implementation of business solutions
by building relationships and partnerships with key stakeholders;
identifying business needs; determining and carrying out necessary
processes and practices; monitoring progress and results;
recognizing and capitalizing on improvement opportunities; and
adapting to competing demands, organizational changes, and new
responsibilities. Models compliance with company policies and procedures and
supports company mission, values, and standards of ethics and
integrity by incorporating these into the development and
implementation of business plans; using the Open Door Policy; and
demonstrating and assisting others with how to apply these in
executing business processes and practices. Minimum Qualifications... Outlined below are the required minimum qualifications for this
position. If none are listed, there are no minimum
qualifications. Preferred Qualifications... Outlined below are the optional preferred qualifications for
this position. If none are listed, there are no preferred
qualifications. Merchandising, site merchandising, or related field Masters: Business Primary Location... 850 Cherry Avenue, San Bruno, CA 94066-3031, United States of
America About Walmart At Walmart, we help people save money so they can live better.
This mission serves as the foundation for every decision we make,
from responsible sourcing to sustainability-and everything in
between. As a Walmart associate, you will play an integral role in
shaping the future of retail, tech, merchandising, finance and
hundreds of other industries-all while affecting the lives of
millions of customers all over the world. Here, your work makes an
impact every day. What are you waiting for? Walmart, Inc. is an Equal Opportunity Employer - By Choice. We
believe we are best equipped to help our associates, customers and
the communities we serve live better when we really know them. That
means understanding, respecting and valuing diversity - unique
styles, experiences, identities, ideas and opinions - while being
inclusive of all people. "Working at Walmart is about being part of something bigger than
yourself. The work we do impacts families and communities across
the world." - Hannah, Sourcing Manager Hello, Silicon Valley You don't have to choose between your career and your lifestyle.
In Silicon Valley, you can have both. Discover Silicon Valley Fioli Gardens, Woodside View an art exhibit, take a nature hike, explore the historic
Filoli House, or take a class at this gorgeous 654-acre
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provide for a true escape, without leaving the city. The Tech Museum This family-friendly interactive science and technology center
in San Jose provides a glimpse into the most inventive place on
Earth - Silicon Valley. Santana Row - San Jose Stylish boutiques, world-class shopping, and delectable cuisine
= a San Jose shopping trifecta. Pacifica State Beach Learn to surf or visit the "World's Most Scenic Taco Bell" at
this 0.75 mile long crescent shaped escape, a symbol of successful
habitat restoration. Golden Gate Cemetery This national cemetery comprises 161 acres dedicated to all the
members of the armed forces who served our country. All the benefits you need for you and your family Eligibility requirements apply to some benefits and may depend
on your job classification and length of employment. Benefits are
subject to change and may be subject to specific plan or program
terms. For information about benefits and eligibility, see
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Keywords: Wal-Mart, San Bruno , Manager II, Site Merchandising (CA) - Hardware & Tools, Other , San Bruno, California
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