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Senior Manager II, Advanced Analytics - WMC Customer Insights & Analysis

Company: Wal-Mart
Location: San Bruno
Posted on: June 8, 2021

Job Description:

Position Summary...

What you'll do...

Walmart Connect (WMC) is building a robust in-house advertising business that's key to Walmart's growth strategy. We partner with top global and national retail brands on media strategies and solutions that harness Walmart's unparalleled scale and omnichannel presence. Customer Insights and Analysis (CIA) team plays a critical role in bringing customer behavior insights and trends to inform media strategy and investment by leveraging massive 1P online and in-store data, encompassing 90% of American households. CIA team partners closely with WMC Sales and Marketing organization by delivering actionable customer and audience insights.

In this role, you will lead a team of data analyst to develop solutions for complex, ambiguous, and high-visibility business questions. If you are an analytics leader with passion for customer insights, omnichannel data, and retail industry, this is your next dream job!


  • Lead WMC client engagement on customer and audience insights business questions in partnership with Sales and/ or Marketing team for strategic partner accounts
  • Responsible for end-to-end analytics lifecycle from gaining alignment on learning agenda with clients to final delivery and presentation of key learning and strategic recommendations
  • Guide analytics framework discussions with team members, review outputs identify insistencies, extract key insights, translate into strategic recommendations and next steps
  • Perform cluster, survival analysis, profiling and segmentation, custom audience creation, A/B and multivariate test design, customer lifetime value, marketing attribution, campaign measurement, funnel analysis, path to purchase, customer journey and loyalty drivers
  • Build analytics narratives by connecting the dots across category level macro trends and brand specific trends to explain the drivers of trends and recommend actionable next steps
  • Excited to ideate and lead proof of concept analytics projects to test out innovative approaches and frameworks and seize the opportunity to take ideas into paying premium product offering
  • Identify gaps and opportunities for improving existing data sources and engage with broader Walmart teams to acquire and these sources within the Walmart Connect environment.
  • Own and lead CIA innovation initiatives such as Path to Conversion and Case studies to expand and extend the boundaries of advanced analytics value for our internal and external stakeholders.
  • Effectively lead and grow team members with intent and care for individual success.
  • Live and breathe CIA vision and mission and committed to bring meaningful connections between client suppliers (retailers) and Walmart shoppers through relevant, timely and actionable customer and audience insights.

Manager's Preferred Qualifications

  • Master's degree in Business, Statistics, Mathematics, Economics, Operations research, Marketing analytics or any related quantitative field AND 5+ years of experience in analytics, consulting, retail, media, and relevant Industry
  • Strong programming skills in R/Python and hands-on knowledge of SQL in Hive/Hadoop/Google Cloud Platform environments (must have hands on data analytics experience)
  • Familiarity with Ad servers, DSPs, DMPs, onsite & offsite targeting, identity graphs a plus
  • Experience with customer segmentation, profiling, cluster analysis techniques, inferential statistics, data mining techniques and regression modeling
  • Highly proficient in developing ppt decks and presenting strategic, action-oriented recommendations from complex analytics
  • Trust based, strong relationship builder with internal and external partners
  • Strong people leader with thought leadership, team development and growth
  • Thrives under pressure, balancing multiple workstreams and priorities
  • Interesting, multi-faceted personality who can deliver 5-star output and can also have FUN at work

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Finance, Accounting, Statistics, or related field and 4 years' experience in data analytics or related field OR 6 years'

experience in data analytics or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Certificate in business analytics, data mining, or statistical analysis, Statistical programming languages (for example, SAS, R)

Masters: Business Administration, Masters: Information Systems, Masters: Statistics

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability-and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries-all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity - unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.

"At Walmart, we get the opportunity to grow professionally and personally-all while improving how we work and what we deliver to consumers." - Lola, Project Analyst

Hello, Silicon Valley

You don't have to choose between your career and your lifestyle. In Silicon Valley, you can have both.

Discover Silicon Valley

  • Beauty

Fioli Gardens, Woodside

View an art exhibit, take a nature hike, explore the historic Filoli House, or take a class at this gorgeous 654-acre property.

  • Art


Get your art fix at this internationally recognized collection of over 30,000 works of modern and contemporary art.

  • Education

Computer History Museum

Large-scale exhibits, an acclaimed speaker series, docent-led tours and an award-winning education program bring computer history to life.

  • Purpose

The Dish

Hike or jog throughout the year on terrain dedicated to academic programs, environmental restoration and habitat conservation.

  • Explore

Golden Gate Park, SF

Events, attractions, meadows, lakes, and a Japanese Tea Garden provide for a true escape, without leaving the city.

  • Imagine

The Tech Museum

This family-friendly interactive science and technology center in San Jose provides a glimpse into the most inventive place on Earth - Silicon Valley.

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Santana Row - San Jose

Stylish boutiques, world-class shopping, and delectable cuisine = a San Jose shopping trifecta.

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Pacifica State Beach

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Golden Gate Cemetery

This national cemetery comprises 161 acres dedicated to all the members of the armed forces who served our country.

All the benefits you need for you and your family

  • Multiple health plan options, including vision & dental plans for you & dependents
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Associate discounts in-store and online
  • Education assistance for Associate and dependents
  • Parental Leave
  • Pay during military service
  • Paid Time off - to include vacation, sick, parental
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see

Frequently asked questions

  • On average, how long does it take to fill out an application?

On average, it takes 45-60 minutes to complete your application for the first time. Subsequent applications will take less time to apply as our system saves some of your application information. Please note that some positions require the completion of assessments in order to receive consideration for that role. Those would take additional time.

  • Can I change my application after submitting?

No, you cannot change your application after submitting, so please make sure that everything is finalized before you hit the submit button.

  • How do you protect my personal information?

Processing of information on paper is minimal, and Walmart processes application information using an applicant tracking system (ATS). Access to the data within the ATS is restricted to authorized personnel, and the system itself is held to high security standards by Walmart.

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Keywords: Wal-Mart, San Bruno , Senior Manager II, Advanced Analytics - WMC Customer Insights & Analysis, Other , San Bruno, California

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