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Senior Manager I, Advanced Analytics - Marketing Analytics Social Commerce

Company: Wal-Mart
Location: San Bruno
Posted on: June 8, 2021

Job Description:

Position Summary...

What you'll do...

The Marketing Analytics team helps drive business strategy by synthesizing performance metrics and data into actionable insights across customer segments, marketing channels and product categories. The Social commerce team is a cross functional team working to build new, content rich and social network enabled shopping experiences for Walmart.

As the Senior Manager I, Social Commerce, you will support the Associate Director, Social Commerce in developing our approach to social commerce measurement from the ground up. This role will partner cross functionally with the Marketing, Finance, Product and Engineering teams to develop new shopping experiences as well as with outside agencies and publishers. You will work with the cross functional teams to implement a learning agenda and provide a holistic view of performance of social commerce programs, leveraging state of the art analytics tools.

Responsibilities:

  • Support development of analytics plan for Social Commerce Analytics, using domain expertise and internal and external best practices
  • Drive implementation of measurement strategies from inception, to tagging/tracking, reporting and socialization
  • Partner with analytics leadership to develop measurement and experimentation plans for social commerce initiatives
  • Collaborate with internal and external partners to define data architecture and in-house tool requirements, ensure complete tagging and tracking of assets and campaigns
  • Build scalable yet flexible reporting approach to allow team to compare and contrast performance of a wide variety of social commerce experiences
  • Synthesize data from a wide variety of data sources to build executive ready presentations
  • Socialize findings with both junior and senior level audiences to drive business impact

  • Build collaborative relationships with key partners by driving priorities aligned to business goals, communicating and prioritizing learning plans, and socializing results to drive business action

A track record of cross-functional partnership, strong execution, and influencing action:

  • Demonstrated thought leadership and relationship building/management with internal stakeholders and external partners
  • Knack for driving culture and process change in matrixed organizations
  • Ability to effectively manage complex projects, communicate effectively with technical and non-technical audiences, and be a self-starter
  • Outstanding communication skills to explain technical material to a range of audiences and 'tell a story' that provides insight into the business
  • Track record of delivering action-oriented analysis and recommendations that drive meaningful business outcomes

Experience thriving in a developing business:

  • A passion for working in a fast-paced agile environment
  • Experience tackling complex problems with a high degree of ambiguity in a startup environment, either in a true start up or in a new venture in a more established business
  • Demonstrated entrepreneurial, scrappy, 'find a way to win' attitude

A self-starter with a sense of ownership and accountability:

  • Strong organizational skills with a demonstrated ability to manage multiple priorities and lead complex projects with a high degree of ambiguity
  • Naturally curious and a lifelong learner about customer trends and digital technology

Strong technical skills and marketing measurement expertise:

  • Marketing analytics experience in eCommerce and/or or social media
  • Experience with social media measurement and web analytics
  • Strong SQL skills with an understanding of database capabilities and experience structuring and analyzing large amounts of data from diverse sources
  • Experience leveraging big data technologies (Hive/Hadoop) and modern data visualization tools (Tableau, ThoughtSpot, Looker, Power BI) to blend data from multiple sources to help answer multi-dimensional business questions
  • Expert level understanding of Microsoft Office especially Excel and PowerPoint
  • Strong problem solving, analytical and quantitative skills and ability to synthesize findings into tangible actions that help drive business outcomes

Manager's Preferred Qualification:

  • MBA or Master's Degree in Mathematics, Statistics, Computer Science, Engineering or related field
  • Experience using R and/or Python to manipulate data, build models and draw insights from large data sets
  • Experience optimizing paid media channels through advanced Marketing and Ad Technology
  • Knowledge of statistical concepts and Test/Control methodologies (A/B, multivariate)
  • Experience using enterprise digital analytics platforms (e.g. Adobe Analytics, Google Analytics, etc.)
  • Experience and working understanding of attribution and the differences between rules-based last click attribution versus algorithmic multi-touch attribution. Experience with Media Mix Modeling is a plus.
  • Experience with customer and product analytics

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Finance, Accounting, Statistics, or related field and 3 years' experience in data analytics or related field OR 5 years'

experience in data analytics or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Certificate in business analytics, data mining, or statistical analysis, Statistical programming languages (for example, SAS, R)

Masters: Business Administration, Masters: Information Systems, Masters: Statistics

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability-and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries-all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity - unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.

"At Walmart, you have the support you need at any given moment no matter the circumstance." - Shelby, Project Analyst

Hello, Silicon Valley

You don't have to choose between your career and your lifestyle. In Silicon Valley, you can have both.

Discover Silicon Valley

  • Beauty

Fioli Gardens, Woodside

View an art exhibit, take a nature hike, explore the historic Filoli House, or take a class at this gorgeous 654-acre property.

  • Art

SFMOMA

Get your art fix at this internationally recognized collection of over 30,000 works of modern and contemporary art.

  • Education

Computer History Museum

Large-scale exhibits, an acclaimed speaker series, docent-led tours and an award-winning education program bring computer history to life.

  • Purpose

The Dish

Hike or jog throughout the year on terrain dedicated to academic programs, environmental restoration and habitat conservation.

  • Explore

Golden Gate Park, SF

Events, attractions, meadows, lakes, and a Japanese Tea Garden provide for a true escape, without leaving the city.

  • Imagine

The Tech Museum

This family-friendly interactive science and technology center in San Jose provides a glimpse into the most inventive place on Earth - Silicon Valley.

  • Shop

Santana Row - San Jose

Stylish boutiques, world-class shopping, and delectable cuisine = a San Jose shopping trifecta.

  • Disconnect

Pacifica State Beach

Learn to surf or visit the "World's Most Scenic Taco Bell" at this 0.75 mile long crescent shaped escape, a symbol of successful habitat restoration.

  • Reflect

Golden Gate Cemetery

This national cemetery comprises 161 acres dedicated to all the members of the armed forces who served our country.

All the benefits you need for you and your family

  • Multiple health plan options, including vision & dental plans for you & dependents
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Associate discounts in-store and online
  • Education assistance for Associate and dependents
  • Parental Leave
  • Pay during military service
  • Paid Time off - to include vacation, sick, parental
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com/Benefits.

Frequently asked questions

  • On average, how long does it take to fill out an application?

On average, it takes 45-60 minutes to complete your application for the first time. Subsequent applications will take less time to apply as our system saves some of your application information. Please note that some positions require the completion of assessments in order to receive consideration for that role. Those would take additional time.

  • Can I change my application after submitting?

No, you cannot change your application after submitting, so please make sure that everything is finalized before you hit the submit button.

  • How do you protect my personal information?

Processing of information on paper is minimal, and Walmart processes application information using an applicant tracking system (ATS). Access to the data within the ATS is restricted to authorized personnel, and the system itself is held to high security standards by Walmart.

  • What are the recommended Internet Browsers for applying for open roles?
  • Internet Explorer 8.0+
  • Firefox 4.0+
  • Safari 4.0+
  • Chrome 12+

See All FAQs

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Keywords: Wal-Mart, San Bruno , Senior Manager I, Advanced Analytics - Marketing Analytics Social Commerce, Other , San Bruno, California

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