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Creator Communities Program Manager, Marketing, YouTube

Company: Google Inc.
Location: San Bruno
Posted on: June 8, 2021

Job Description:

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 7 years of product marketing, consulting, or influencer marketing.
  • Experience in interpreting and leveraging data to make decisions.

Preferred qualifications:

  • Passion for YouTube creators, familiarity with the creator ecosystem and YouTube's role in it.
  • Experience in leading cross-functional projects and communicating, aligning, and managing internal stakeholders across multiple levels, including executive leadership.
  • Experience leading end-to-end cross-functional projects.
  • International/multicultural mindset and experience.
  • Ability and willingness to flex between strategy and execution.

About the job

A problem isn't truly solved until it's solved for all. That's why Googlers build products that help create opportunities for everyone, whether down the street or across the globe. As a Program Manager at Google, you'll lead complex, multi-disciplinary projects from start to finish - working with stakeholders to plan requirements, manage project schedules, identify risks, and communicate clearly with cross-functional partners across the company. Your projects will often span offices, time zones, and hemispheres. It's your job to coordinate the players and keep them up to date on progress and deadlines.

Our goal is to build a Google that looks like the world around us - and we want Googlers to stay and grow when they join us. As part of our efforts to build a Google for everyone, we build diversity, equity, and inclusion into our work and we aim to cultivate a sense of belonging throughout the company.

As YouTube Creator Marketing Manager, you will collaborate across the marketing, partnerships, legal, product, engineering, PR, and vertical teams to align and deliver integrated experiences for key communities on YouTube, including Black, AAPI, LGBTQ+, LatinX, and more. You'll be a problem solver, a doer, a thinker, and an innovator, and you'll play a critical role in delivering inspiration to our creators.

You will use insights and strategies to define creative solutions, programs and approaches to improve the YouTube experience. You'll work cross-functionally to develop sustained programs, approaches and campaigns that spotlight creators' perceptions and stories across a range of marketing efforts.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun - and we do it all together.


  • Drive strategy and execution of creator marketing programs, including high touch experiences, impactful content solutions, and meaningful creator engagements aimed at improving the experiences of key creator communities, including Black, AAPI, LGBTQ+, LatinX, and more.
  • Establish meaningful relationships with creators; develop and demonstrate deep subject matter expertise to enable excellence in execution.
  • Partner across marketing, partnerships, PR, legal, and other functions to develop go-to-market plans and risk monitoring/ mitigation and reporting for creator programs.
  • Scope marketing research plans in collaboration with research teams; conduct data analysis and present across multiple levels of the organization.
  • Evaluate opportunities to improve performance of products and creator programs after they have launched. Partner with Product Management and Product Marketing to drive engagement of select features and programs.

Keywords: Google Inc., San Bruno , Creator Communities Program Manager, Marketing, YouTube, Other , San Bruno, California

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