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(USA) Specialist II, Site Merchandising (CA)

Company: Wal-Mart
Location: San Bruno
Posted on: June 7, 2021

Job Description:

Position Summary...

What you'll do...

Executes the unpaid content programming calendar and site experience strategy for an assigned department. Implements asset usages on category pages. Understands and identifies basic data sets related to site experiences. Ensures alignment of the site strategy with department and category marketing priorities. Aligns category and department pages to wireframe, email linkage, asset brand page design, layout, and content standards. Considers customer data and insights, competitive analysis, and assortment priorities to deliver positive site experiences. Analyzes patterns and determines where to enhance site capability to drive customer selections. Solves complex problems using analytical and deductive thinking and exercises judgment to create solutions to site experience issues.

Executes plans for the presentation of products within a department or category. Reviews site content, usability, and traffic patterns for products within a category for accuracy, engagement, and optimization for search and navigation. Recommends the use of images and basic and enhanced content. Ensures data and image accuracy and coverage. Suggests the use of product attributes and attribute values aligned to established proper taxonomy and attribution. Monitors online presence for products in a department across multiple websites to inform department recommendations.

Monitors department and sub-department data and identifies opportunities (for example, searches, product sorting, pricing adjustments) to improve category performance. Identifies potential new data sets to be requested from analytics partners. Generates and analyzes reports detailing site and mobile traffic (for example, click-paths, page visits, searches, conversion), examining results against objectives and informing category teams where modifications may be warranted. Track Key Performance Indicators (KPIs) and success metrics to provide basic insights to stakeholders. Generates basic reports summarizing site and mobile traffic for a department. Generates basic reports summarizing all device traffic for all campaigns, brands, and partnerships. Implements reporting for Search Engine Optimization (SEO) Keyword Ranking success. Executes reporting on decided KPIs to determine SEO success within an assigned department, brand, or campaign.

Executes established processes to optimize SEO at a category/subcategory level. Executes facets for use in search results and aligns with category strategy. Executes boosting strategy for department and category search terms. Implements the navigation strategy for department and category search terms. Guides Associate Merchants on the management of Item Pages. Follows SEO taxonomy guidelines. Performs linking strategy activation for an assigned department or category. Completes category page update strategy cadence. Collaborates across categories to identify innovative presentation programs that link product categories and drive cross-selling.

Executes the site experience strategy for assigned brands and strategic partnerships. Implements asset usages on brand landing pages. Understands and identifies basic data sets related to site experience. Executes the site merchandising strategy for assigned brands/partners. Ensures alignment of the site strategy and execution for brand and category marketing priorities. Aligns category and brand landing pages to wireframe, email linkage, asset brand page design, layout, and content standards.

Works collaboratively with Marketing on campaign planning and execution. Aligns to best practices around homepage usage for campaigns. Supports the execution of the campaign planning calendar. Executes campaign activities within agreed timeframes at the agreed levels of quality. Executes the rule structure for shelves within a campaign destination, pinning strategy, and item strategy.

Supports the execution of the seasonal editorial calendar for a specified area of the business. Executes key trends, stories, and curated content for a specified area of business. Supports the creation and execution of editorial content, including content briefs and creative reviews for site pages, emails, social media posts, gift guides, and special projects. Monitors site page content, linking, and corresponding product arrays.

Executes omni-channel merchandising processes. Executes customer-focused processes across all customer touchpoints. Anticipates customer trends, influences customer demand through a basic understanding of customer requirements, and demonstrates an understanding of category strategy.

Scrubs social channels to find and classify content within the Curelate system to all fresh User Generated Content to feed onto site.

Supports and validates new item setup, search indexing, preorder, messaging, promos, store finders, boosts, marketing, approvals, legal, and services. Executes project activities to meet launch expectations and deadlines.

Communicates and supports style guide recommendations to the Item Setup team and provides guidance on elevated and exclusive brands and/or strategic partnerships. Helps to manage content quality and attribution. Partners with the Business Operations team on enriched content.

Shares observations about category site traffic and visual presentation themes with Omni Merchants and suggests potential improvements. Works collaboratively across multiple functions (for example, Merchandising, Marketplace, Marketing, Creative, Suppliers, Walmart Media Group, Product, other relevant partners). Executes a customer-centric decision-making process. Collaborates across divisions, departments, and sub-category teams to understand promotional calendars and seasonal events or campaigns and share merchandising data and information that that will help drive site performance. Shares observations about department site traffic and visual presentation themes with department management team.

Leverages data to make real time decisions, anticipates business questions, drives hypothesis formulation, guides testing, and builds a data-driven culture. Uses visualization tools to represent data and construct coherent stories to influence decisions.

Coaches less-experienced team members and provides feedback to enhance skills, knowledge, and work performance.

Manages day-to-day relationships with cross-functional partners by evaluating impact and prioritizing deliverables; reading and interpreting reports to determine course of action; identifying trends and proposing opportunities for improved operation; communicating area's specific concerns and issues; and resolving or escalating vendor and site issues.

Provides and supports the implementation of business solutions by building relationships and partnerships with key stakeholders; identifying business needs; determining and carrying out necessary processes and practices; monitoring progress and results; recognizing and capitalizing on improvement opportunities; and adapting to competing demands, organizational changes, and new responsibilities.

Models compliance with company policies and procedures and supports company standards of ethics and integrity by incorporating these into the development and implementation of business plans; using the Open Door Policy; and demonstrating and assisting others with how to apply these in executing business processes and practices.

Demonstrates up-to-date expertise and applies this to the development, execution, and improvement of action plans by providing expert advice and guidance to others in the application of information and best practices; supporting and aligning efforts to meet customer and business needs; and building commitment for perspectives and rationales.

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

  • Option 1: Bachelor's degree in business or related field.
  • Option 2: 2 years' experience in merchandising, site merchandising, or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Merchandising, site merchandising, or related field

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability-and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries-all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity - unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.

"We advocate for our customers, provide opportunity to our employees, and support efforts that better the lives of millions of people." - Hannah, Sourcing Manager

Hello, Silicon Valley

You don't have to choose between your career and your lifestyle. In Silicon Valley, you can have both.

Discover Silicon Valley

  • Beauty

Fioli Gardens, Woodside

View an art exhibit, take a nature hike, explore the historic Filoli House, or take a class at this gorgeous 654-acre property.

  • Art


Get your art fix at this internationally recognized collection of over 30,000 works of modern and contemporary art.

  • Education

Computer History Museum

Large-scale exhibits, an acclaimed speaker series, docent-led tours and an award-winning education program bring computer history to life.

  • Purpose

The Dish

Hike or jog throughout the year on terrain dedicated to academic programs, environmental restoration and habitat conservation.

  • Explore

Golden Gate Park, SF

Events, attractions, meadows, lakes, and a Japanese Tea Garden provide for a true escape, without leaving the city.

  • Imagine

The Tech Museum

This family-friendly interactive science and technology center in San Jose provides a glimpse into the most inventive place on Earth - Silicon Valley.

  • Shop

Santana Row - San Jose

Stylish boutiques, world-class shopping, and delectable cuisine = a San Jose shopping trifecta.

  • Disconnect

Pacifica State Beach

Learn to surf or visit the "World's Most Scenic Taco Bell" at this 0.75 mile long crescent shaped escape, a symbol of successful habitat restoration.

  • Reflect

Golden Gate Cemetery

This national cemetery comprises 161 acres dedicated to all the members of the armed forces who served our country.

All the benefits you need for you and your family

  • Multiple health plan options, including vision & dental plans for you & dependents
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Associate discounts in-store and online
  • Education assistance for Associate and dependents
  • Parental Leave
  • Pay during military service
  • Paid Time off - to include vacation, sick, parental
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see

Frequently asked questions

  • On average, how long does it take to fill out an application?

On average, it takes 45-60 minutes to complete your application for the first time. Subsequent applications will take less time to apply as our system saves some of your application information. Please note that some positions require the completion of assessments in order to receive consideration for that role. Those would take additional time.

  • Can I change my application after submitting?

No, you cannot change your application after submitting, so please make sure that everything is finalized before you hit the submit button.

  • How do you protect my personal information?

Processing of information on paper is minimal, and Walmart processes application information using an applicant tracking system (ATS). Access to the data within the ATS is restricted to authorized personnel, and the system itself is held to high security standards by Walmart.

  • What are the recommended Internet Browsers for applying for open roles?
  • Internet Explorer 8.0+
  • Firefox 4.0+
  • Safari 4.0+
  • Chrome 12+

See All FAQs

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Keywords: Wal-Mart, San Bruno , (USA) Specialist II, Site Merchandising (CA), Other , San Bruno, California

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