Senior Manager II, Advanced Analytics - WMC Customer Insights & Analysis
Company: Walmart
Location: San Bruno
Posted on: June 3, 2021
Job Description:
Position Summary...
What you'll
do...
Walmart Connect (WMC) is building a
robust in-house advertising business that’s key to Walmart’s growth
strategy. We partner with top global and national retail brands on
media strategies and solutions that harness Walmart’s unparalleled
scale and omnichannel presence. Customer Insights and
Analysis (CIA) team plays a critical role in bringing customer
behavior insights and trends to inform media strategy and
investment by leveraging massive 1P online and in-store data,
encompassing 90% of American households. CIA team partners closely
with WMC Sales and Marketing organization by delivering actionable
customer and audience insights.
In this role, you will lead a team of
data analyst to develop solutions for complex, ambiguous, and
high-visibility business questions. If you are an analytics
leader with passion for customer insights, omnichannel data, and
retail industry, this is your next dream job!
Responsibilities
- Lead WMC client engagement on customer
and audience insights business questions in partnership with Sales
and/ or Marketing team for strategic partner accounts
- Responsible for end-to-end analytics
lifecycle from gaining alignment on learning agenda with clients to
final delivery and presentation of key learning and strategic
recommendations
- Guide analytics framework discussions
with team members, review outputs identify insistencies, extract
key insights, translate into strategic recommendations and next
steps
- Perform cluster, survival analysis,
profiling and segmentation, custom audience creation, A/B and
multivariate test design, customer lifetime value, marketing
attribution, campaign measurement, funnel analysis, path to
purchase, customer journey and loyalty drivers
- Build analytics narratives by
connecting the dots across category level macro trends and brand
specific trends to explain the drivers of trends and recommend
actionable next steps
- Excited to ideate and lead proof of
concept analytics projects to test out innovative approaches and
frameworks and seize the opportunity to take ideas into paying
premium product offering
- Identify gaps and opportunities for
improving existing data sources and engage with broader Walmart
teams to acquire and these sources within the Walmart Connect
environment.
- Own and lead CIA innovation
initiatives such as Path to Conversion and Case studies to expand
and extend the boundaries of advanced analytics value for our
internal and external stakeholders.
- Effectively lead and grow team members
with intent and care for individual success.
- Live and breathe CIA vision and
mission and committed to bring meaningful connections between
client suppliers (retailers) and Walmart shoppers through relevant,
timely and actionable customer and audience insights.
Manager’s Preferred
Qualifications
- Master’s degree in Business,
Statistics, Mathematics, Economics, Operations research, Marketing
analytics or any related quantitative field AND 5+ years of
experience in analytics, consulting, retail, media, and relevant
Industry
- Strong programming skills in R/Python
and hands-on knowledge of SQL in Hive/Hadoop/Google Cloud Platform
environments (must have hands on data analytics
experience)
- Familiarity with Ad servers, DSPs,
DMPs, onsite & offsite targeting, identity graphs a
plus
- Experience with customer segmentation,
profiling, cluster analysis techniques, inferential statistics,
data mining techniques and regression modeling
- Highly proficient in developing ppt
decks and presenting strategic, action-oriented recommendations
from complex analytics
- Trust based, strong relationship
builder with internal and external partners
- Strong people leader with thought
leadership, team development and growth
- Thrives under pressure, balancing
multiple workstreams and priorities
- Interesting, multi-faceted personality
who can deliver 5-star output and can also have FUN at
work
Minimum
Qualifications...
Outlined
below are the required minimum qualifications for this position. If
none are listed, there are no minimum
qualifications.
Bachelor's degree in Business, Finance, Accounting, Statistics, or
related field and 4 years' experience in data analytics or related
field OR 6 years'
experience in data analytics or related field.
Preferred
Qualifications...
Outlined
below are the optional preferred qualifications for this position.
If none are listed, there are no preferred
qualifications.
Certificate in business analytics, data mining, or statistical
analysis, Statistical programming languages (for example, SAS, R)
Masters: Business Administration, Masters: Information Systems,
Masters: Statistics
Primary Location...
850 Cherry Avenue, San Bruno, CA
94066-3031, United States of America
Keywords: Walmart, San Bruno , Senior Manager II, Advanced Analytics - WMC Customer Insights & Analysis, Other , San Bruno, California
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