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Manager, Content

Company: Sam's Club
Location: San Bruno
Posted on: January 16, 2023

Job Description:

Working at Sam's Club means a career without boundaries. There's always room to grow, to take on another challenge, to roll up your sleeves and contribute, and to find professional rewards for your hard work. Yes, we are a division of the Fortune #1 company, Walmart, Inc. But you'll quickly find that we're a company that wants you to feel comfortable bringing your whole self to work. A career at Sam's Club is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our clubs. Join us and you'll discover why our company is a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. What you'll do. Develop copy and content for Sam's Club Marketing and run point on ensuring exceptional quality and on-brand adherence of copy deliverables from our creative agency partners. Job DescriptionDrives the copy & editorial content execution of our brand voice and marketing strategies for multiple verticals across Sam's Club omnichannel marketing, for membership and seasonal/programmatic campaigns. Oversees the editorial execution of key program components including websites and apps, direct mail & catalogs, email campaigns, social campaigns, landing pages by writing strategic, branded copy.Helps guide creative agencies in delivering exceptional quality copy and content based on program briefs and creative briefs. Oversees adherence to compliance and legal requirements including accessibility as it applies to editorial elements, search engine optimization (SEO) best practices, and brand personality. Manages the day-to-day development of editorial content-including writing, reviewing, editing, providing feedback on, and approving content deliverables; and evaluating content performance and developing contingency plans to address performance concerns. Plans for resourcing optimization of copy functions and alerts creative leadership of any related gaps/needs. Prioritizes and recommends solutions for issues regarding implementation of brand personality, tone and voice, integrating action plans into future content and campaigns. Key management driver in shaping the content tone and voice of Sam's Club. Recommends and drives implementation of workflow process enhancements. Maintains strong agency and cross-functional relationships; collaborates with strategic partners to develop key content strategies, content marketing calendars, and naming, taglines & editorial concepts for special campaigns. Ensures that our creative agency partners are producing work that reflects and communicates Sam's Club creative, category marketing, membership marketing and brand marketing strategies, objectives, and standards to bring about the highest quality agency work. Nurtures, supports and leverages opportunities & relationships with copy and content agency partners and cross-functional partners including Membership, Category Marketing, Digital Marketing, Brand & Social Marketing, and Site Ops/Merchandising. Recommends and advocates for decision making that drives the development of strategically sound content to drive the member experience. Supports creative leadership in anticipating, seeking out and recommending the development of new content initiatives.
Requirements

  • 7-10 years of experience working on a creative team, either in house or agency
  • At least 2 years of experience in people management
  • Preference given to candidates with experience in retail

    Other ways to make an impact:
    Live our values. Be a culture champion.--- Models the Walmart values to foster our culture; holds oneself and others accountable; and supports Walmart's commitment to communities, social justice, corporate social responsibility, and sustainability; maintains and promotes the highest standards of integrity, ethics and compliance. Servant Leadership --- Acts as an altruistic servant leader and is consistently humble, self-aware, honest, and transparent. Embrace change with curiosity & courage.--- Demonstrates curiosity and a growth mindset; fosters an environment that supports learning, innovation, and intelligent risk-taking; and exhibits resilience in the face of setbacks. Digital Transformation & Change --- Seeks and implements continuous improvements and encourages the team to leverage new digital tools and ways of working. Be member obsessed. --- Delivers expected business results while putting the member first and consistently applying an omni-merchant mindset and the EDLP and EDLC business models to all plans. Strategic thinking. --- Adopts a holistic perspective that considers data, analytics, customer insights, and different parts of the business when making plans and shaping the team's strategy. Focus on associates with the lens of diversity, equity & inclusion. --- Identifies, attracts, and retains diverse and inclusive team members; builds a high-performing team; embraces diversity in all its forms; and actively supports diversity goal programs. Collaboration & influence. --- Builds strong and trusting relationships with team members and business partners; works collaboratively and cross-functionally to achieve objectives; and communicates with energy and positivity to motivate, influence, and inspire commitment and action. Talent management. --- Creates a discipline and focus around developing talent, promotes an environment allowing everyone to bring their best selves to work, empowers associates and partners to act in the best interest of the customer and company, and regularly recognizes others' contributions and accomplishments.

Keywords: Sam's Club, San Bruno , Manager, Content, Executive , San Bruno, California

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