Manager, Content
Company: Sam's Club
Location: San Bruno
Posted on: January 16, 2023
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Job Description:
Working at Sam's Club means a career without boundaries. There's
always room to grow, to take on another challenge, to roll up your
sleeves and contribute, and to find professional rewards for your
hard work. Yes, we are a division of the Fortune #1 company,
Walmart, Inc. But you'll quickly find that we're a company that
wants you to feel comfortable bringing your whole self to work. A
career at Sam's Club is where the world's most complex challenges
meet a kinder way of life. Our mission spreads far beyond the walls
of our clubs. Join us and you'll discover why our company is a
world leader in diversity and inclusion, sustainability, and
community involvement. From day one, you'll be empowered and
equipped to do the best work of your life. What you'll do. Develop
copy and content for Sam's Club Marketing and run point on ensuring
exceptional quality and on-brand adherence of copy deliverables
from our creative agency partners. Job DescriptionDrives the copy &
editorial content execution of our brand voice and marketing
strategies for multiple verticals across Sam's Club omnichannel
marketing, for membership and seasonal/programmatic campaigns.
Oversees the editorial execution of key program components
including websites and apps, direct mail & catalogs, email
campaigns, social campaigns, landing pages by writing strategic,
branded copy.Helps guide creative agencies in delivering
exceptional quality copy and content based on program briefs and
creative briefs. Oversees adherence to compliance and legal
requirements including accessibility as it applies to editorial
elements, search engine optimization (SEO) best practices, and
brand personality. Manages the day-to-day development of editorial
content-including writing, reviewing, editing, providing feedback
on, and approving content deliverables; and evaluating content
performance and developing contingency plans to address performance
concerns. Plans for resourcing optimization of copy functions and
alerts creative leadership of any related gaps/needs. Prioritizes
and recommends solutions for issues regarding implementation of
brand personality, tone and voice, integrating action plans into
future content and campaigns. Key management driver in shaping the
content tone and voice of Sam's Club. Recommends and drives
implementation of workflow process enhancements. Maintains strong
agency and cross-functional relationships; collaborates with
strategic partners to develop key content strategies, content
marketing calendars, and naming, taglines & editorial concepts for
special campaigns. Ensures that our creative agency partners are
producing work that reflects and communicates Sam's Club creative,
category marketing, membership marketing and brand marketing
strategies, objectives, and standards to bring about the highest
quality agency work. Nurtures, supports and leverages opportunities
& relationships with copy and content agency partners and
cross-functional partners including Membership, Category Marketing,
Digital Marketing, Brand & Social Marketing, and Site
Ops/Merchandising. Recommends and advocates for decision making
that drives the development of strategically sound content to drive
the member experience. Supports creative leadership in
anticipating, seeking out and recommending the development of new
content initiatives.
Requirements
Other ways to make an impact:
Live our values. Be a culture champion.--- Models the Walmart
values to foster our culture; holds oneself and others accountable;
and supports Walmart's commitment to communities, social justice,
corporate social responsibility, and sustainability; maintains and
promotes the highest standards of integrity, ethics and compliance.
Servant Leadership --- Acts as an altruistic servant leader and is
consistently humble, self-aware, honest, and transparent. Embrace
change with curiosity & courage.--- Demonstrates curiosity and a
growth mindset; fosters an environment that supports learning,
innovation, and intelligent risk-taking; and exhibits resilience in
the face of setbacks. Digital Transformation & Change --- Seeks and
implements continuous improvements and encourages the team to
leverage new digital tools and ways of working. Be member obsessed.
--- Delivers expected business results while putting the member
first and consistently applying an omni-merchant mindset and the
EDLP and EDLC business models to all plans. Strategic thinking. ---
Adopts a holistic perspective that considers data, analytics,
customer insights, and different parts of the business when making
plans and shaping the team's strategy. Focus on associates with the
lens of diversity, equity & inclusion. --- Identifies, attracts,
and retains diverse and inclusive team members; builds a
high-performing team; embraces diversity in all its forms; and
actively supports diversity goal programs. Collaboration &
influence. --- Builds strong and trusting relationships with team
members and business partners; works collaboratively and
cross-functionally to achieve objectives; and communicates with
energy and positivity to motivate, influence, and inspire
commitment and action. Talent management. --- Creates a discipline
and focus around developing talent, promotes an environment
allowing everyone to bring their best selves to work, empowers
associates and partners to act in the best interest of the customer
and company, and regularly recognizes others' contributions and
accomplishments.
Keywords: Sam's Club, San Bruno , Manager, Content, Executive , San Bruno, California
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