Company: Adecco USA
Location: San Bruno
Posted on: January 16, 2022
The "World's Largest Search Engine" is hiring.
Here's your opportunity to help shape the next generation of our
video streaming site. In this role you'll drive product marketing
strategy for the our Kids & Family experiences across all devices
and platforms. You will lead with consumer insights and drive
competitive analysis, positioning, objectives and metrics, and
overall marketing approach. You'll geek out on data and experiments
with an insights-led mindset to identify new opportunities. Through
close collaboration with the product team coupled with strategic
marketing, you will deepen consumer engagement with their video
streaming experience and launch new experiences.
Drive marketing strategies impacting consumer experiences
Develop actionable insights to inform product and marketing
strategy (e.g. consumer, creator and competitive research)
Set product marketing strategy to achieve our business goal (e.g.
set goals, define value proposition, establish narrative,
Plan and implement go-to-market strategy for product launches (e.g.
commercialization plan, awareness and adoption strategies,
Use data and insights to understand and align the business on areas
of focus, and to identify needs for product/policy improvements and
education across our platform.
Define and execute a content marketing roadmap and editorial
strategy that communicates the brand value proposition, grows
thought leadership in our category (kids media and tech), and
drives engagement throughout the overall funnel.
Establish strong working relationships with collaborators across
marketing, programming, policy, PR and product.
Bachelor's degree or equivalent practical experience.
5 years of experience in product marketing within B2C/B2B.
Experience in Project management, Data efficiency, and Market
Experience working in a multicultural, global environment.
Product marketing leader, with demonstrated ability to drive
measurably successful product launches and campaigns.
Ability to work on multiple projects simultaneously in a fast paced
Ability to quickly grasp product features and benefits and
translate those into brief accurate, high quality deliverables like
use cases, tutorials and marketing materials.
A great passion for audience and audience experiences, with a
demonstrated ability to utilize user research and data to drive
actionable insights to inform marketing strategy and improve the
Excellent communication, analytical and quantitative skills
This particular client is requiring that all new hires show proof
of Covid-19 vaccination. However, accommodation considerations will
be reviewed for those that cannot be vaccinated for medical,
religious, or other reasons protected by law.
Equal Opportunity Employer/Veterans/Disabled
To read our Candidate Privacy Information Statement, which explains
how we will use your information, please navigate to
The Company will consider qualified applicants with arrest and
Keywords: Adecco USA, San Bruno , Marketing Manager, Executive , San Bruno, California
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