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Marketing Manager

Company: Adecco USA
Location: San Bruno
Posted on: January 16, 2022

Job Description:

The "World's Largest Search Engine" is hiring.
Here's your opportunity to help shape the next generation of our video streaming site. In this role you'll drive product marketing strategy for the our Kids & Family experiences across all devices and platforms. You will lead with consumer insights and drive competitive analysis, positioning, objectives and metrics, and overall marketing approach. You'll geek out on data and experiments with an insights-led mindset to identify new opportunities. Through close collaboration with the product team coupled with strategic marketing, you will deepen consumer engagement with their video streaming experience and launch new experiences.
Drive marketing strategies impacting consumer experiences
Develop actionable insights to inform product and marketing strategy (e.g. consumer, creator and competitive research)
Set product marketing strategy to achieve our business goal (e.g. set goals, define value proposition, establish narrative, etc.).
Plan and implement go-to-market strategy for product launches (e.g. commercialization plan, awareness and adoption strategies, etc.).
Use data and insights to understand and align the business on areas of focus, and to identify needs for product/policy improvements and education across our platform.
Define and execute a content marketing roadmap and editorial strategy that communicates the brand value proposition, grows thought leadership in our category (kids media and tech), and drives engagement throughout the overall funnel.
Establish strong working relationships with collaborators across marketing, programming, policy, PR and product.
Bachelor's degree or equivalent practical experience.
5 years of experience in product marketing within B2C/B2B.
Experience in Project management, Data efficiency, and Market research
Experience working in a multicultural, global environment.
Product marketing leader, with demonstrated ability to drive measurably successful product launches and campaigns.
Ability to work on multiple projects simultaneously in a fast paced dynamic environment.
Ability to quickly grasp product features and benefits and translate those into brief accurate, high quality deliverables like use cases, tutorials and marketing materials.
A great passion for audience and audience experiences, with a demonstrated ability to utilize user research and data to drive actionable insights to inform marketing strategy and improve the consumer experience.
Excellent communication, analytical and quantitative skills
This particular client is requiring that all new hires show proof of Covid-19 vaccination. However, accommodation considerations will be reviewed for those that cannot be vaccinated for medical, religious, or other reasons protected by law.

Equal Opportunity Employer/Veterans/Disabled

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The Company will consider qualified applicants with arrest and conviction records

Keywords: Adecco USA, San Bruno , Marketing Manager, Executive , San Bruno, California

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