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Director of Demand Generation

Company: Dynamic Signal
Location: San Bruno
Posted on: January 14, 2021

Job Description:

DescriptionDynamic Signal is the leading Employee Communication and Engagement Platform, committed to creating a connected, inclusive, and engaged workforce where people feel valued and empowered to be their best. From factory workers and field employees, to knowledge workers in any time zone, hundreds of companies across every industry use Dynamic Signal---s web, desktop, and mobile applications to build aligned, productive, and actively engaged communities and employee advocates.Driving demand generation for our marketing team, this role will be directly responsible for Revenue Creation and Revenue Acceleration programs for our enterprise and mid-market business. This important role owns the overall demand generation plan by partnering with different marketing functions and the sales organization to drive high-velocity growth.ResponsibilitiesDevelop and execute an enterprise multi-channel demand generation and account-based marketing strategy that is aligned with the sales team to achieve revenue and pipeline goalsCreate programs for all stages of the funnel that includes generating new leads, nurturing them to generate MQLs, creating bottom-funnel programs to convert MQLs to opportunities, provide late-stage opportunity support to help close deals, and developing advocacy programs to achieve high retentionUnderstand the profile and needs of our ideal customer and translate those into compelling, engaging, and personalized marketing programs that result in measurable positive business outcomes.Develop an integrated Account-Based Marketing program to target our top tier Enterprise accountsDevelop, scale, and manage marketing strategies across key inbound channels such as: SEO, SEM, Paid Social, Display, ASO, Email, Direct Mail, ReferralEnsure programs deliver on marketing qualified lead and cost per qualified lead goalsAnalyze program performance and marketing attribution, continually optimizing for conversionsCollaborate across content, social, creative, and events to execute integrated marketing programsQualifications / SkillsBachelor---s Degree5-8 years of experience in a fast-paced, demand generation focused marketing organization for a high-growth SaaS organizationProven ability to grow and nurture a database with increasing conversion and decreasing costsExperience in setting an MQL and conversion goal and associated budget and experience delivering against those goalsA demonstrated understanding of the sales funnel and focus on driving leads, MQLs, and SQLsExperience marketing to large enterprises and C-SuiteAccount-based marketing campaign and/or software experience is highly desiredOnline program management experience including PPC, content syndication, paid emails, and advertisingExperience building and growing a mar-tech stack with continual innovationExcellent analytical skills with experience measuring marketing attributionSome experience and familiarity using to track marketing resultsIntellectual curiosity - you strive to learn more about the customer and their goals - and how Dynamic Signal solves them3 year management experienceExcellent communication, presentation, and writing skillsNot afraid to be a player/coach

Keywords: Dynamic Signal, San Bruno , Director of Demand Generation, Executive , San Bruno, California

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