Senior Marketing Manager
Company: Kintsugi Mindful Wellness, Inc
Location: San Francisco
Posted on: May 3, 2024
Job Description:
As Kintsugi's Senior Marketing Manager, you will play a key
strategic role in driving scalable top-of-funnel growth. Reporting
to the Senior Director of Sales, you will design, execute, and
optimize data-driven demand generation programs across all
marketing channels to fuel pipeline and revenue growth. You will
also play a pivotal role in maintaining brand visibility in the
market and supporting revenue growth through targeted marketing
efforts.Kintsugi offers a competitive Total Rewards package to
ensure our employees are well-supported both personally and
professionally. The expected base salary for this role will range
from $130,000 - $180,000 + Equity. Actual compensation may vary
based on your confirmed skills and experience.
- 100% Remote Work
- Flexible PTO
- Comprehensive Health Benefits (80% coverage of Medical, Dental
& Vision)
- 12 months of company-paid therapy via Talkspace
- Monthly Wellness Stipend
- Education Stipend
- Office Setup Stipend
- Annual Off-sites
- 16 Paid Holidays
- Summer Fridays (Friday Afternoons Off)
At the moment, we are unable to provide visa sponsorship for this
role.
- Refine Ideal Customer Profiles (ICPs), leveraging insights to
craft highly targeted marketing campaigns that resonate with our
core audience(s) and drive impactful results.
- Develop and execute lead generation campaigns to effectively
engage and convert target audiences, including enterprise health
systems and channel partners.
- Oversee event strategy, including event selection, planning,
execution, and follow-up to maximize lead-generation
opportunities.
- Collaborate with cross-functional teams to build customer
success stories and bring them to the market to influence and
accelerate pipeline growth.
- Manage Kintsugi's PR activities, such as crafting and
distributing press releases, while also maintaining a dynamic
online presence through our company website,blog, and LinkedIn
page, to ensure consistent brand messaging and engaging
content.
- Manage PR and Analyst relations to enhance brand visibility and
market presence.
- Create customized marketing collateral, proposals, and
presentations that effectively communicate the value proposition to
prospective clients.
- Stay abreast of ongoing and upcoming trends in the
marketplace/competitive landscape to inform marketing strategies
and identify new growth opportunities.
- Attend industry events and conferences to network, promote
Kintsugi, and gather insights for marketing initiatives.
- Contribute creative ideas and insights to continually improve
marketing strategies and drive business growth.
- Bachelor's degree in Business, Marketing, Healthcare
Management, or a related field; an MBA is a plus.
- 5+ years of marketing experience, ideally encompassing both
startup environments and the healthcare sector, including work with
payers and providers.
- Excellent written and verbal communication skills.
- Ability to thrive in a fast-paced, collaborative,
resource-constrained environment and wear multiple hats as
needed.
- Proven ability to lead end-to-end projects of various scopes
and sizes.
- Comfortable leading conversations with executives at digital
health companies and channel partnership opportunities.
- A collaborative approach to problem-solving, with a can-do
attitude and a drive for results.Bonus Qualifications:
- Experience using Hubspot Sales + Marketing, Definitive
Healthcare, and Google Suite; familiarity with data analysis and
reporting tools.
- Demonstrated ability to oversee public relations efforts,
including working closely with PR agencies to craft and execute
effective communication strategies that enhance brand visibility
and reputation.
- Prior marketing experience with early-stage SaaS healthcare
startup(s), catering to payers and providers. Kintsugi is on a
mission to scale access to mental healthcare for all. We are
developing novel voice biomarker software to detect signs of
depression and anxiety from short clips of free form speech.
Awarded multiple distinctions for AI technology and recently named
one of Forbes' Top 50 AI companies to watch in 2022 and Fierce 15
in 2023, Kintsugi helps to close mental health care gaps across
risk-bearing health systems, ultimately saving time and lives.
At Kintsugi, we believe that mental health is just as important as
physical health. We exist to ensure that everyone who needs mental
healthcare has access to the right care at the right time. We're a
female-founded organization, united and driven by our shared
passion to revolutionize access to mental healthcare. Our mission
is ambitious, and each member of our team wears multiple hats and
plays a pivotal role. As an early-stage, Series A startup, we offer
exciting growth opportunities and the chance to make a real impact.
Join us to embark on a rewarding journey, learning and growing
alongside our dedicated team of trailblazers. *Kintsugi proudly
celebrates diversity and inclusion.
*Kintsugi proudly celebrates diversity and inclusion.**Please note:
Kintsugi does not accept unsolicited resumes from 3rd party
recruitment agencies without a written agreement in place for
permanent placements. Any resume or other candidate information
submitted outside of established candidate submission guidelines
(including through our website or via email to any Kintsugi
employee) and without a written agreement otherwise will be deemed
to be our sole property, and no fee will be paid should we hire the
candidate.
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Keywords: Kintsugi Mindful Wellness, Inc, San Bruno , Senior Marketing Manager, Advertising , San Francisco, California
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