Data Scientist - Marketing/Advertising

Company: Redolent Infotech Pvt. Ltd.
Location: San Bruno
Posted on: May 28, 2023

Job Description:

One of our direct client is urgently looking for a Data Scientist@ San Bruno, CA

TITLE: Data Scientist - Marketing/Advertising
LOCATION: San Bruno, CA
Duration: 6 to 12+ Months

Client inputs

• 
  
• Marketing Mix model or media experience
  
• Strong Python programming
  
• Good statistical background
  
• PhD degree preferred ( not must )
  
• Past experiencewith Media Analytics company is desired
  
• A/B testing a plus
  
  
  Description:
  We are seeking an experienced data science individual contributor to enable deep insights and capabilities to our clients through advanced analytics and machine learning techniques (e.g. predictive modeling, segmentation, etc)
  Responsibilities
  
  --- Perform hands-on modeling and complex analyses using Python, SQL and/or R
  --- Build and enhance media mix models to connect the impact of marketing tactics and business short-term and long-term outcomes
  --- Run optimization and simulation scenarios to help provide the marketing investment and allocation recommendations Marketing leadership and CMO
  --- Present media mix insights to different levels of senior clients
  --- Explain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problems
  --- Partner with cross-functional team to streamline data science solutions
  --- Integrate disparate data sources and leverage state-of-the-art analytics best practices in order to deliver integrated actionable insights to partners and senior leadership around digital marketing optimization
  Minimum Qualifications
  --- Master's degree in statistics, economics, operations research, engineering, or related field
  --- 6+ years of industry experience in data science, measurement, marketing strategy & analytics
  --- Strong communication skills to 'tell a story' that provides insight into the business
  --- Proficient coding skills (SQL/Python/R) and database knowledge
  --- Extensive experience with predictive modeling algorithms
  --- Strong project management skills, including managing technical resources and multiple priorities & milestones.
  --- You have a passion for working in a fast-paced agile environment.
  --- A collaborative mindset and sense of curiosity
  Preferred Qualifications
  --- PhD degree in Statistics, Economics, Operations Research, or related field
  --- Experienced in building market mix and multi-touch attribution models
  --- Experience with advertising, measurement, and/or digital marketing analytics
  --- Experience with advertising technology platforms Ad servers, DSPs, DMPs, etc.
  --- Advanced programming skills with experience of creating Python modules
  --- Experience with A/B and Multivariate test design and implementation

Keywords: Redolent Infotech Pvt. Ltd., San Bruno , Data Scientist - Marketing/Advertising, Advertising , San Bruno, California