Marketing Manager, Retention and Advocacy
Company: Redolent Infotech Pvt. Ltd.
Location: San Bruno
Posted on: January 19, 2023
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Job Description:
One of our direct client is urgently looking for a Marketing
Manager, Retention and Advocacy @ San Bruno, CA
TITLE: Marketing Manager, Retention and Advocacy
LOCATION:San Bruno, CA
Duration: 6 to 12+ Months
Rate: DOE
Description:
OVERVIEW
Cleint is more than just a media business. It is an essential
connection point between brands and more than 150 million Americans
who shop at Walmart every week. The business harnesses our vast
omnichannel presence, the power of our closed loop system and
knowledge of our customer base to bring brands measurably closer to
their intended audience no matter how they shop. As a part of the
Walmart Connect Marketing Activation team, you will join a team of
versatile marketers who support lead generation & development,
event management, paid media, event sponsorships and email
marketing, with a focus on generating new business and partnerships
while educating the market on our value proposition.
We are looking for a Lead Development Specialist with hands on
experience in lead qualification and management. This is a unique
new role where you will be given the opportunity to collaborate
closely with several cross functional teams across the ever-growing
Walmart ecosystem. The Lead Development Specialist will wear many
hats and quickly gain invaluable skills within Sales and
Marketing.
As a Lead Development Specialist at WMC, your role is to help
generate new leads, educate new prospects on our comprehensive
offering, and provide our sales teams with qualified leads to
ultimately help drive incremental revenue for our business. You
will play an integral role in helping develop the inbound and
outbound lead strategy across the Walmart organization. We are
looking for someone to be an expert and manager of our CRM database
and act as the one source of truth for ALL leads and lists
generated across all activities (email, paid media, events,
business dev and events).
Specially, we're looking for ambitious, fun, creative,
people-oriented folks who are truly willing to roll up their
sleeves to solve business challenges in creative and structured
ways (no lie, you might not have sleeves by the end of this).
POSITION DESCRIPTION
--- Develop a solid understanding of the WMC value proposition and
translate that into written (lead nurturing emails) and verbal
(client conversations) communication with prospective
advertisers
--- Efficiently manage multiple internal/external lead referral
channels while prioritizing customer needs
--- Engage prospective advertisers, stimulate their interest in
WMC's Omni-Channel solutions, qualify/disqualify them, think
quickly and nimbly, overcome objections, and apply value
propositions to specific advertiser scenarios
--- Provide Sales team with sales ready leads for seamless
handoff
--- Capture and enter all lead generation activity into
Salesforce.com, and report on lead and stage development,
forecasting and pipeline velocity, as well as key market/segment
intelligence
--- Measure and report out lead performance by tactic
--- Support overall tools, measurement and reporting
--- Manage the lead list across all user-facing communication
channels including email, paid media and events
BASIC REQUIREMENTS
--- Someone who can plan effectively and execute flawlessly.
--- Highly organized with strong written and oral communication
skills, ability to partner cross-functionally, build and manage
relationships across an organization
--- Able to work autonomously and not afraid to speak up/ ask
questions
--- A proven problem-solver who can identify the root cause of
challenge and proactively work to solve
--- Experience in the advertising business
PREFERRED QUALIFICATIONS
--- 3-5 years' experience in Lead generation/Sales enablement
--- Deep understanding and experience with Salesforce CRM &
pipeline management
--- Experience with marketing automation software (Salesforce
Marketing Cloud,Marketo, Pardot, etc.)
--- General experience with digital advertising platforms (ex.
Search, display, programmatic, social)
--- Worked in sales or Marketing for an B2B company/advertising
business
Keywords: Redolent Infotech Pvt. Ltd., San Bruno , Marketing Manager, Retention and Advocacy, Advertising , San Bruno, California
Click
here to apply!
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