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Head of Measurement, Insights, and Data Strategy - Sam's Club Media Group

Company: Sam's Club
Location: San Bruno
Posted on: June 19, 2022

Job Description:

Sam's Club Media Group (SMG) Head of Measurement, Insights, and Data Strategy
At Sam's Club, we are member obsessed. We look to add value to the Sam's Club membership, and we partner with suppliers to bring unique and exciting values to our members. The Sam's Club Media Group (SMG) is the nexus of the Supplier -Marketer- Merchant partnership and are responsible for delivering our suppliers (advertisers) impactful omnichannel member experiences that are married with measurable insights.
SMG's Head of Measurement, Insights and Data Strategy will have the exciting opportunity to help shape Sam's Club overarching data strategy which is critical to not only Sam's Club Media Group but Sam's Club overall future growth. You will represent SMG at key advertising events as we increase our industry presence. As SMG's Head of Measurement, Insights, and Data Strategy you will engage in top-to-top meetings with senior leadership at some of the top Fortune 500 suppliers (our advertisers). This role will report directly into SMG's Head of Operations.
The Head of Measurement, Insights and Data Strategy for SMG will be responsible for developing and leading a team of supplier facing analysts that will help power SMG's Sales and Marketing teams by building strong vertical and seasonal insights rooted in Sam's Club first party member data. As SMG's Head of Measurement, Insights and Data Strategy you will be expected to marry insights across SMG's portfolio of assets with search being the priority. You will own setting the priorities for the cross-functional Analytics org that supports all of SMG's supplier campaign reporting.
The ideal candidate will be a seasoned leader within advanced analytics with retail, retail media or marketing analytics experience. Having a strong digital media/marketing experience understanding the ever-changing advertising landscape - display, search, omnichannel, video, etc is preferred. You will be well versed in managing data or product analytics functions, managing stakeholders, recognizing patterns of success (and failure) quickly, and working with wide cross section of partners ranging from sales, marketing, data science, engineering, and data governance. The ideal candidate will have experience with data governance and stewardship within a large, highly matrixed organization.
We want a hands-on, collaborative strategic thinker, Player/Coach with demonstrated ability to successfully manage multiple competing large-scale data and analytics measurement engagements and a passion for innovation with a keen ability to identify unique analytic solutions to solve complex business problems.
Responsibilities:

  • Build vertical and seasonal based insights to support SMG Sales and Marketing teams.
  • Develop supplier strategies and recommendations for Sales to leverage based on insights across entirety of SMG's portfolio of assets (with particular emphasis on Search) to better inform their marketing investments.
  • Build, coach, and grow a team of highly skilled customer facing data analysts in service of building & supporting SMG's GTM strategies.
  • Lead and represent SMG organization in any data governance, data strategy, measurement, and insights discussions for future innovation and development.
  • Lead and perform deep-dive analyses using analytical and statistical tools on very large, complex, multi-dimensional datasets.
  • Drive communication and influence a broad range of stakeholders including executives.
  • Partner with Head of Sales and SMG's Head of Business Systems & Business Intelligence on SMG's 3rd party data provider relationships to ensure there's clear alignment and strategy.
    Qualifications:
    • Bachelors or advanced degree in Statistics, Data Analytics or related field.
    • 15+ years of experience in online media, marketing measurement and analytics.
    • 7+ years of experience in building, managing, and leading a high-performing data analytics team and/or leading cross-functional teams.
    • Statistical analysis experience, including but not limited to experimental design, regression modeling, and machine learning.
    • Working knowledge of marketing measurement approaches, i.e. econometric modeling, digital multi-touch attribution, experimental A/B testing, predictive modeling, etc. and able to advise when and how to best leverage those approaches.
    • Working knowledge of software or approaches that enable full marketing ROI management used to rally organizations to embrace a data-driven decision-making culture to maximize marketing impact---not necessarily in terms of implementing those software/tools, but able to advise when and how to leverage them.
    • Excellent analytical and communication skills; develop presentations
    • Ability to conduct advanced data analysis to discover key insights and deliver actionable recommendations through tools such as SQL, Google Analytics, Adobe Analytics, Tableau, etc.
    • Ownership mentality and a drive to deliver measurable impact
      Core Competencies: Integrated Marketing (Digital and Traditional) Analytics, Software as a Service (SaaS), Multi-Channel Attribution, Media Mix Optimization, predictive analytics, Google Analytics and Adobe Analytics, Digital B2C Tactics (SalesForce Marketing Cloud, Google Ads, Adobe Ad Cloud, Facebook, etc.), Portfolio Planning, Consulting, ROI Management, Analytics Operations, Measurement Frameworks, Data Visualization, SQL, R, Tableau, Excel and Powerpoint to turn raw data into actionable insights

Keywords: Sam's Club, San Bruno , Head of Measurement, Insights, and Data Strategy - Sam's Club Media Group, Advertising , San Bruno, California

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