Head of Measurement, Insights, and Data Strategy - Sam's Club Media Group
Company: Sam's Club
Location: San Bruno
Posted on: June 19, 2022
|
|
Job Description:
Sam's Club Media Group (SMG) Head of Measurement, Insights, and
Data Strategy
At Sam's Club, we are member obsessed. We look to add value to the
Sam's Club membership, and we partner with suppliers to bring
unique and exciting values to our members. The Sam's Club Media
Group (SMG) is the nexus of the Supplier -Marketer- Merchant
partnership and are responsible for delivering our suppliers
(advertisers) impactful omnichannel member experiences that are
married with measurable insights.
SMG's Head of Measurement, Insights and Data Strategy will have the
exciting opportunity to help shape Sam's Club overarching data
strategy which is critical to not only Sam's Club Media Group but
Sam's Club overall future growth. You will represent SMG at key
advertising events as we increase our industry presence. As SMG's
Head of Measurement, Insights, and Data Strategy you will engage in
top-to-top meetings with senior leadership at some of the top
Fortune 500 suppliers (our advertisers). This role will report
directly into SMG's Head of Operations.
The Head of Measurement, Insights and Data Strategy for SMG will be
responsible for developing and leading a team of supplier facing
analysts that will help power SMG's Sales and Marketing teams by
building strong vertical and seasonal insights rooted in Sam's Club
first party member data. As SMG's Head of Measurement, Insights and
Data Strategy you will be expected to marry insights across SMG's
portfolio of assets with search being the priority. You will own
setting the priorities for the cross-functional Analytics org that
supports all of SMG's supplier campaign reporting.
The ideal candidate will be a seasoned leader within advanced
analytics with retail, retail media or marketing analytics
experience. Having a strong digital media/marketing experience
understanding the ever-changing advertising landscape - display,
search, omnichannel, video, etc is preferred. You will be well
versed in managing data or product analytics functions, managing
stakeholders, recognizing patterns of success (and failure)
quickly, and working with wide cross section of partners ranging
from sales, marketing, data science, engineering, and data
governance. The ideal candidate will have experience with data
governance and stewardship within a large, highly matrixed
organization.
We want a hands-on, collaborative strategic thinker, Player/Coach
with demonstrated ability to successfully manage multiple competing
large-scale data and analytics measurement engagements and a
passion for innovation with a keen ability to identify unique
analytic solutions to solve complex business problems.
Responsibilities:
Qualifications:
Core Competencies: Integrated Marketing (Digital and Traditional)
Analytics, Software as a Service (SaaS), Multi-Channel Attribution,
Media Mix Optimization, predictive analytics, Google Analytics and
Adobe Analytics, Digital B2C Tactics (SalesForce Marketing Cloud,
Google Ads, Adobe Ad Cloud, Facebook, etc.), Portfolio Planning,
Consulting, ROI Management, Analytics Operations, Measurement
Frameworks, Data Visualization, SQL, R, Tableau, Excel and
Powerpoint to turn raw data into actionable insights
Keywords: Sam's Club, San Bruno , Head of Measurement, Insights, and Data Strategy - Sam's Club Media Group, Advertising , San Bruno, California
Click
here to apply!
|