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Data Scientist /Media Mix Model

Company: FocusKPI, Inc.
Location: San Bruno
Posted on: April 5, 2021

Job Description:

FocusKPI, Inc. is looking for an experienced Data Modeler to work for our client in San Bruno, CA. This is a full-time contract position. This position helps build and enhance ad measurement capabilities through advanced analytics and machine learning techniques.Responsibilities* Build and enhance media mix models to connect the impact of marketing tactics and business short-term and long-term outcomes* Develop optimization and simulation algorithms scenarios to help provide the marketing investment and allocation recommendations to stakeholders* Scale current Python modeling algorithm through parallel processing or other efficiencies enhancement* Design and execute A/B test and other experiments* Explain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problems* Partner with cross-functional team to streamline data science solutionsMinimum Qualifications* Master's degree in statistics, economics, operations research, engineering, or related field* 2+ years of experience in MMM, measurement, A/B testing, marketing strategy & analytics* Strong MMM and testing/experiment design experience* Proficient coding skills (SQL/Python) and database knowledge* Extensive experience with predictive modeling algorithms* Strong project management skills* Communicate technical material to a range of audiences and tell a story that provides insight into the business* You have a passion for working in a fast-paced agile environment* A collaborative mindset and sense of curiosityPreferred Qualifications* Ph.D. degree in Statistics, Engineering, Computer Science, Mathematics, Physics, Economics, Operations Research, or related field* Industry experience in building market mix and multi-touch attribution models* Industry experience in developing and executing different types of experiment design* Experience with advertising, measurement, and/or digital marketing analytics* Experience with advertising technology platforms Ad servers, DSPs, DMPs, etc.Thank you!FocusKPI Hiring TeamFounded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California with an East Coast office in Boston, Massachusetts.Powered by JazzHRciIBppWiBi

Keywords: FocusKPI, Inc., San Bruno , Data Scientist /Media Mix Model, Advertising , San Bruno, California

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