Data Scientist /Media Mix Model
Company: FocusKPI, Inc.
Location: San Bruno
Posted on: April 5, 2021
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Job Description:
FocusKPI, Inc. is looking for an experienced Data Modeler to
work for our client in San Bruno, CA. This is a full-time contract
position. This position helps build and enhance ad measurement
capabilities through advanced analytics and machine learning
techniques.Responsibilities* Build and enhance media mix models to
connect the impact of marketing tactics and business short-term and
long-term outcomes* Develop optimization and simulation algorithms
scenarios to help provide the marketing investment and allocation
recommendations to stakeholders* Scale current Python modeling
algorithm through parallel processing or other efficiencies
enhancement* Design and execute A/B test and other experiments*
Explain complex modeling approaches in simple terms and develop
compelling narratives that connect modeling results with business
problems* Partner with cross-functional team to streamline data
science solutionsMinimum Qualifications* Master's degree in
statistics, economics, operations research, engineering, or related
field* 2+ years of experience in MMM, measurement, A/B testing,
marketing strategy & analytics* Strong MMM and testing/experiment
design experience* Proficient coding skills (SQL/Python) and
database knowledge* Extensive experience with predictive modeling
algorithms* Strong project management skills* Communicate technical
material to a range of audiences and tell a story that provides
insight into the business* You have a passion for working in a
fast-paced agile environment* A collaborative mindset and sense of
curiosityPreferred Qualifications* Ph.D. degree in Statistics,
Engineering, Computer Science, Mathematics, Physics, Economics,
Operations Research, or related field* Industry experience in
building market mix and multi-touch attribution models* Industry
experience in developing and executing different types of
experiment design* Experience with advertising, measurement, and/or
digital marketing analytics* Experience with advertising technology
platforms Ad servers, DSPs, DMPs, etc.Thank you!FocusKPI Hiring
TeamFounded in 2010, FocusKPI, Inc. (FocusKPI) is a data science
and technology firm specializing in predictive analytics practice
and methodologies. FocusKPI is a US company headquartered in
Silicon Valley, California with an East Coast office in Boston,
Massachusetts.Powered by JazzHRciIBppWiBi
Keywords: FocusKPI, Inc., San Bruno , Data Scientist /Media Mix Model, Advertising , San Bruno, California
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