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Data Scientist /Media Mix Model

Company: FocusKPI, Inc.
Location: San Bruno
Posted on: April 2, 2021

Job Description:

FocusKPI, Inc. is looking for an experienced Data Modeler to work for our client in San Bruno, CA. This is a full-time contract position. This position helps build and enhance ad measurement capabilities through advanced analytics and machine learning techniques.

Responsibilities

  • Build and enhance media mix models to connect the impact of marketing tactics and business short-term and long-term outcomes
  • Develop optimization and simulation algorithms scenarios to help provide the marketing investment and allocation recommendations to stakeholders
  • Scale current Python modeling algorithm through parallel processing or other efficiencies enhancement
  • Design and execute A/B test and other experiments
  • Explain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problems
  • Partner with cross-functional team to streamline data science solutions

    Minimum Qualifications
    • Master's degree in statistics, economics, operations research, engineering, or related field
    • 2+ years of experience in MMM, measurement, A/B testing, marketing strategy & analytics
    • Strong MMM and testing/experiment design experience
    • Proficient coding skills (SQL/Python) and database knowledge
    • Extensive experience with predictive modeling algorithms
    • Strong project management skills
    • Communicate technical material to a range of audiences and tell a story that provides insight into the business
    • You have a passion for working in a fast-paced agile environment
    • A collaborative mindset and sense of curiosity

      Preferred Qualifications
      • Ph.D. degree in Statistics, Engineering, Computer Science, Mathematics, Physics, Economics, Operations Research, or related field
      • Industry experience in building market mix and multi-touch attribution models
      • Industry experience in developing and executing different types of experiment design
      • Experience with advertising, measurement, and/or digital marketing analytics
      • Experience with advertising technology platforms Ad servers, DSPs, DMPs, etc.

        Thank you!

        FocusKPI Hiring Team

        Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California with an East Coast office in Boston, Massachusetts.

        Powered by JazzHR

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Keywords: FocusKPI, Inc., San Bruno , Data Scientist /Media Mix Model, Advertising , San Bruno, California

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